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23 September 2021 Thursday
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Izhevsk designers will develop a corporate design for the Museum of Fine Arts

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Izhevsk / Удмуртия
Izhevsk designers will develop a corporate design for the Museum of Fine Arts
Photo: Alexey Arzamastsev

Izhevsk designers will develop a corporate identity for the Museum of Fine Arts. The press office of the Center for Territorial Development of Udmurtia reports that there will a school of practical design “Reform” in the capital of the republic from July 31 to August 2.

The Museum of Fine Arts is the only art museum in the Udmurt Republic. This year the museum turns 40. In recent years, we have been actively developing and cooperating with museums and collectors from all over Russia. However, the museum still doesn’t have a corporate design that would allow us to declare ourselves and stand out among other museums in Russia and the world. In addition, we would like the museum to become an important place on the map of urban cultural life and a real center of attraction for the townspeople, since our visitors are, first of all, residents of Izhevsk. And the first step towards achieving our goals will be participation in the “Reform”
Vera Vakhrusheva, the Director of the Udmurt Museum of Fine Arts

The designers will be divided into three teams, for each of them an art director will be appointed. Participants will be immersed in the context of the museum and introduced to the terms of reference. Based on the results of the work, the teams will present a corporate design: creating a font, a template for designing pages on social networks, posters, tickets, etc.

The process will be led by art directors from the British Higher School of Design, co-founders of the holystick.design studio (Moscow): Mila Silenina, Yana Etkina and Yulia Kondratyeva.

To apply for participation, follow the link. The portfolio can be sent to reforma@13f.ru. Applications are accepted until July 28 inclusive.

“Reform” is a design workshop aimed at solving a specific urban problem. Previously, the designers were engaged in branding the sports center Arena, and developed the corporate identity for the Udmurtia Puppet Theater as a part of the project worked on the logo of the Holding Company “Izhstal”, created the corporate identity for the centenary of Udmurtia. The creative agency “13 etazh” is the organizer of the project .

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